Welcome to Wisdom Wednesdays from Owl & Key
Each week, enjoy a quick guided reflection to help you unlock what's next and bring your Strategic Plan for Life into reality.
Let's dive in!
This morning, after a long, slow run, I sat outside the community Market with a warm coffee and my journal. The fall sun was shining. I was calm. My mind was still.
And I had a wave of deep gratitude.
For the life weâve designed.
For the simple, sacred things that make it ours:
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Our kids are safe, healthy, and happy.
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We are safe, healthy, and happy.
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Weâre surrounded by people we love â and who love us.
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We do meaningful work we created from scratch.
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We live and work on our terms.
It hasnât always looked this way. We've gone through many seasons of change and building. And none of it happened overnight.
But it all started with a single idea.
And a willingness to believe that it mattered.
The Truth About Ideas
Owl & Key was once just a Google Doc. A short set of questions Phil and I asked each other during our earliest season of big life changes. Our lives were just coming together, and we wanted to create alignment.
That document turned into a life design system that guided us forward.
That system turned into a company.
That company became a home for hundreds of good-hearted, growth-minded humans.
We had no idea it was going to become a thing. We just followed the energy. And we said yes, even when it felt small and especially when it felt like we were failing.
Today, it has a life of its own with:
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Leadership summits and speaking engagements on Intentional Legacy
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A Guide Training Program to raise up new leaders and be a home for those who are here to guide
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Corporate programs rooted in wellbeing, connection, and aligned growth
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Even a new Corporate to Entrepreneurship guided experience weâre co-creating with Erin Shems (a former Mattel leader turned entrepreneur and creative mental health advocate â and now, an Owl & Key Guide)
And yes, Erin and I held a brainstorm on the beach in Newport a few weeks ago.
Dreams do come true. đ
Why This Matters to You
If youâre sitting on a small idea, a quiet nudge, a what ifâŚ
This is your invitation.
⨠Start.
Start before it feels ready.
Start before it makes perfect sense.
Start even if itâs just a whisper.
You donât need to have it all figured out. We still don't.
And if you try to wait until it's perfect, you'll be constantly humbled that it never is.
You just need one small step of belief and action â today.
What Most People Do (and Why It Doesnât Work)
Most people wait.
They keep grinding. Keep compromising. Until their health, relationships, or spark starts to fade.
Eventually, the window closes â not because itâs too late, but because they no longer believe their idea matters. Or, they just don't have the energy or belief to make change possible.
Donât let that happen.
Your life deserves your attention now - not someday.
The Unlock
Start talking about it. Out loud. In your journal. To your âhell yesâ people â the ones who want your wellbeing more than your performance.
You donât need a business plan. You need momentum. Energy. Support.
Start with your words.
Start with whatâs alive in you.
Let that be enough â for now.
đĽ Important Reminder
People overestimate what they can do in a yearâŚ
But wildly underestimate what they can create in ten.
Ten years ago, Owl & Key was just a nudge.
Today, itâs our legacy work. And a gift that continues to: connect us to others in really meaningful ways and help us tend to the lifestyle that works best for us in every changing season.
We have no idea where the next 10 years takes it or us - but we know it'll be intentional.
So Iâll ask youâŚ
Whatâs pulling at you right now?
What might your life look like ten years from now if you said yes to it?
Lifestyle is Strategy
Your lifestyle is not a side effect of success.
It is the success.
It determines your energy, joy, relationships, and longevity.
So why not design it on purpose and prioritize what matters most?
With warmth,
Krista
đĄ P.S. If Your Nudge = EntrepreneurshipâŚ
Thatâs exactly why Erin and I are hosting:
Corporate to Entrepreneurship: Take the Intentional Leap
A 9-session, live virtual experience to make 2026 THE year you finally say yes to you and your idea. Designed to help you clarify your business idea and begin building it â with intention and support.
We begin November 6th.
đ Learn more & sign up here.
And if itâs not for you, maybe itâs for someone you love. Would you pass it along? One intentional nudge can change everything.
Ready to give yourself (or someone you love) the gift of clarity for what's now and next?
Try out the UNLOCKED digital course & community â your future self will thank you.
- Not ready to join us? You can also buy the book, schedule a 1:1 session or bring us into your organization to work with your team or speak.
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