Header Logo
Log In

When life forces a change

by Krista Franks Co-Found Owl & Key
Mar 26, 2025

 

Welcome to Wisdom Wednesdays from Owl & Key

Each week, enjoy a quick guided reflection to help you unlock what's next and bring your Strategic Plan for Life into reality. 

Let's dive in!


 

We all know the gut-punch feeling of something falling apart. A relationship ending. A layoff. A lost opportunity. A door that closes seemingly too soon.

But what if those moments weren’t the end… but a redirection?

Last week, Owl & Key lost our biggest corporate client. Three years of creating impact in the organization. Six months of building a new, more affordable and scalable offering that was requested. All that work, impact and revenue gone in just a few days.

Not because of something we did or didn't do. But because of organizational changes made from a response to what's happening at a national and global level. We fully understand and respect their decisions.

We had a choice in that moment: shrink, react, and shut down. Or choose a different way forward.

We chose the redirection. We chose the long game.

Here’s why that matters:

These moments—when things fall through, when change is forced on us—are the ones that define us. Not because of what happens, but because of how we respond.

At Owl & Key, knowing our deepest values guides how we respond.

The values we lean on most in these moments?:

  • Let life and the world change you.
  • Everything is happening for you.
  • Do the most important work.

 

So when the client left, we didn’t collapse. We didn't give up on our intentions for the year. We anchored. We opened to a new path. We listened. 

And then we showed up for the people—the 300 humans inside that organization who had done this work with us already and were impacted by the recent changes. And we'll continue to design what's next around the people.

Because at the end of the day, the people matter more than the contract.

I share this because we know that many people are going through situations like this right now. And we also know from our group sessions that sharing real-world examples creates an opportunity for connection, conversation and meaningful change.

This week’s post is one of the most personal I’ve shared with our community. I walk through exactly what happened, how we thought about it, how we felt and what we’re choosing to do with it.

For those of you in the community, scroll on down to read the full story. 

For everyone else, I'll leave you with this powerful shift to consider:

“Acceptance doesn’t mean giving up. It means making peace with reality—so you can create something new that moves you toward what you truly want in your life.”

 

Ready to create what's next?


Members
- A powerful story, guided audio reflection and clarity-sparking journal prompts are ready for you below. 

đź”˝ Scroll down to access your content.

—

Not a member yet? Try it out risk-free to get the rest of this post, plus the Strategic Planning for Life framework and community to make real change.

🔓 Unlock what's next for you—with the support and structure to make it happen. 

Not ready to join? You can also buy the book, schedule a 1:1 session or bring us into your organization to work with your team or speak.

 

This post is for paying subscribers only

Upgrade

Already have an account? Log in

Before We Rush Ahead...
  Welcome to Wisdom Wednesdays from Owl & Key Each week, enjoy a quick guided reflection to help you unlock what's next and bring your Strategic Plan for Life into reality.  Let's dive in!   If you read nothing else here, read this question and then pause for just a moment to consider:  What are you genuinely celebrating this year? As we approach the end of the year, it’s easy to slip into ...
Start Now - You'll be Grateful You Did
  Welcome to Wisdom Wednesdays from Owl & Key Each week, enjoy a quick guided reflection to help you unlock what's next and bring your Strategic Plan for Life into reality.  Let's dive in!   For the past 10+ years, my husband and business partner, Phil, and I have been carving out time every December to align on our intentional plan for the next year. When life is at its BUSIEST, we pause. Zo...
A Note for People Leaders…
  Welcome to Wisdom Wednesdays from Owl & Key Each week, enjoy a quick guided reflection to help you unlock what's next and bring your Strategic Plan for Life into reality.  Let's dive in!   Today, another guest post from the ever-inspiring Owl & Key Expert Guide Angela Reeves. 💛   This pouring of words came out of a people leader training I was fortunate enough to facilitate this past month....

Wisdom Wednesdays

A power-packed dose of intention delivered directly to your inbox every Wednesday. This newsletter offers a moment to personally pause, tap into your inner wisdom and get clarity for whatever it is you're working through on your intentional journey. Plus, you can access our library of topical content to get in-the-moment tools where and when you need them.
© 2026 Owl & Key, LLC. ALL RIGHTS RESERVED.
Privacy Policy
Powered by Kajabi

Join The FREE Challenge

Enter your details below to join the challenge.